CoreView relies more and more on partners to drive our thriving SaaS management business, and empowers partners with the data, insights and actionable processes necessary to support operational improvements, and enable real transformation for their customers. We extend our technology and solutions through a powerful and burgeoning ecosystem of global resellers, MSPs, LSPs, and system integrators. Our partner ecosystem is comprised of over 100 Value-Added Resellers (VARs) and Managed Service Providers (MSPs), as well as several strategic partnerships with Microsoft Licensing Solution Providers (LSPs) in North America and Europe.
- Access to the CorePartner Portal
- Generous margins/sales incentives
- Marketing and sales enablement resources
- Training and product updates
- Demos and JITL videos
The CorePartner Program engages and rewards partners who provide value-added services and extend CoreView’s reach into the marketplace. The program reflects our commitment to enable partners to deliver solutions to our mutual customers and, in turn, drive higher customer satisfaction. When you join the CorePartner Program, you become an integral part of the CoreView Partner community that connects you to the relationships, insights, tools, resources, and programs you need to empower your customers, build key business relationships and drive growth in the market.
Total Web Site Refresh
In other news, we recently updated CoreView.com with a fresh new look that includes the new CoreView Partner Directory, offers direct access to the CorePartner Program, and CorePartner Portal, plus highlights our global partnership with Microsoft. By working closely with the CoreView digital marketing team, and through conversations with our partners, we recognized an opportunity to continue to build our program and partner reach with a more robust online presence.
In addition to the new pages, we enhanced the navigation menu and expanded our general partner pages to highlight the benefits of being a CorePartner and provided easier access to relevant content and materials. As part of our partner enablement email cadence, we encourage our partners to register for the portal, where there are new marketing and sales enablement materials added every week. Plus partners can easily see their deal registration dashboard and status. If you are a partner and have not enrolled in the CorePartner Program or registered for the CorePartner Portal, you can easily register here.
CoreView Partner Directory Debuts
As part of our digital partner marketing strategy, we created a partner directory highlighting close to 35 partners in North America and Europe, Middle-East, and Africa (EMEA). Our CorePartners come in various forms, and in the directory are organized by type, including Reseller, MSP, Microsoft ISV, Distributor, or Referrals. The directory includes strategic partners, as well as new partners who recently joined the CorePartner network. Currently, you can find a partner by region, but as the directory expands, we will add additional partners and a search feature.
CoreView + Microsoft Partner Page Goes Live
Lastly, we created a CoreView + Microsoft partnership page. As a Microsoft Gold Partner, we joined together with the Office 365 creator to help organizations avoid security risks, reduce operating costs, and improve productivity in connected enterprises. CoreView is a Microsoft ISV Co-Sell Prioritized solution that extends the Office 365 admin console to enable IT and business users to discover, analyze, and manage Microsoft Office 365 and other SaaS applications.
Together, CoreView and Microsoft help customers better manage Office 365 and other SaaS products. Meanwhile, the CoreView platform brings groundbreaking new functionality for O365 and other SaaS solutions that is powerful and easy to use. Admins and ordinary users can maximize the value of critical O365 business applications. CoreView and Microsoft have proven that working together is the most effective way to help customers conquer difficult business challenges.
We Want to Hear from You
As our partner ecosystem and program continues to grow and evolve, we welcome any feedback or thoughts on what you might need from a sales enablement and marketing perspective. We are currently creating additional partner enablement assets, including a partner presentation (both partner and customer-facing), quick start guides, and short how-to videos.
We also invite you to be the subject of a case study or a guest blogger on the CoreView Blog. In either case, you can speak with IT media vet and founding editor of Redmond magazine Doug Barney on all things SaaS and share some of the success stories and highlights of our partnership. Doug serves as CoreView’s Content Marketing Manager. If you are interested in getting started or have any questions, feel free to reach us at firstname.lastname@example.org.
Whether you want to help your customers drive adoption and usage, optimize efficiencies, and/or improve security and compliance, we are here to help you, and your customers, gain the full value from their Microsoft cloud investment.
Stephanie Checchi, Sr. Manager, Partner Marketing is responsible for global partner marketing programs and co-marketing initiatives with strategic partners and Microsoft in North America. She joined CoreView in 2019 and has over 20 years of high-tech marketing experience. She previously worked in channel marketing and marketing communications roles for various companies including M-Files, CA Technologies, and Pegasystems. She lives in the greater Boston area, loves to sail, support local music coffee houses, and tries to keep up with her cat Lula and family dog Bodhi.