Perform usage monitoring and create inactivity reports to identify users who need additional training or assistance with utilizing different Office 365 workloads.
Send customized messages to those specific users with links to marketing content explaining the advantages of Office 365 applications based on their job role.
Manage targeted adoption campaigns for specific users who need additional training and incentives to utilize all available workloads in Office 365.
Monitor readership of those communications and continue to track activities for specific workloads by user to view adoption trends.
Perform personalized follow-ups with those users who remain inactive. Send additional targeted e-mails and follow-up communications to answer questions and provide incentives to drive adoption.
Finally, for those users who remain inactive, reassign licenses that match their capability needs and feature requirements.